SUCCESS STORIES / THIRD PARTY DATA >
BMW GROUP
just the start of the journey.
The BMW and MINI experience doesn’t end when customers drive off the forecourt—it’s just beginning. Recognising this, the prestigious automotive brands approached us to revolutionise their after sales experience with technology that would strengthen customer relationships long after the initial purchase.
We created the UK’s first dedicated after-sales servicing app for BMW and MINI, designed to transform routine maintenance from a necessary inconvenience into a seamless brand experience that reinforces customer loyalty.
The mobile solution integrates directly with BMW’s Autoline and DRIVE dealer management systems, creating a cohesive digital ecosystem that connects customers with service departments 24/7. After registering their vehicle in a virtual garage, owners can book services, repairs, MOTs, or diagnostics at their preferred BMW centre with just a few taps.
We built sophisticated real-time data synchronisation that pushes and pulls information between multiple third-party platforms. This technical achievement means customers receive instant updates on their vehicle’s status during servicing. When additional work is identified, customers can authorise repairs and even complete payment directly through the app.
For dealerships, our custom Dealer Dashboard simplified the onboarding process and streamlined operations. Service managers gained visibility into upcoming appointments, while customers enjoyed unprecedented convenience—including options to arrange alternative transport while their vehicle is being serviced.
The result? A dramatic improvement in customer satisfaction, stronger ongoing relationships between BMW and its owners, and a competitive advantage in the premium automotive market where service experience is as important as the driving experience.
“
ingelby’s experience in ui and ux, mobile design and development set them apart.
They exceeded our expectations throughout and added value to the BMW & MINI brands. This unique solution gives our customers more options and freedom, and has become our benchmark to roll out globally.”
Kevin Davidson
Aftersales & Dealer Development Director
