SUCCESS STORIES / THIRD PARTY DATA >
HASLAMS
15 years of data, transformed
When Reading’s leading estate agency needed to transform 15 years of valuable property data from unwieldy spreadsheets into an actionable resource, they turned to us for a solution that would give them a competitive edge in advising developers on what to build—and at what price.
For years, Haslams Estate Agents had been meticulously collecting weekly data on houses, flats, and development land across Reading. This treasure trove of market intelligence was their secret weapon for advising development partners, but it was trapped in traditional spreadsheets that were time-consuming to analyse and cumbersome to present to clients.
We developed the New Homes Database—a responsive dashboard that liberated their data from static cells and transformed it into dynamic, visual insights accessible across desktop, tablet, and phone. The platform enables users to generate custom reports based on specific selection criteria, save frequently used queries, and produce range reporting to identify trends and opportunities.
By incorporating Google Maps integration, we added geographical context to the numerical data, allowing Haslams to show patterns and hotspots visually. This spatial dimension brought the figures to life, making complicated market analysis instantly understandable to development partners.
The result was a transformation of Haslams’ business process—converting what had been days of spreadsheet preparation into seconds of digital insight. Development partners now receive clear, tailored recommendations based on comprehensive market data, reinforcing Haslams’ position as Reading’s property experts while giving them a modern, digital edge in client presentations.
“
exceptional in their approach
When translating our extensive property knowledge to a digital platform with real-time reporting, there was only one company to partner with. They deliver highly complex solutions that stand the test of time through meaningful collaboration and attention to detail.
Paddy Halfhide
Marketing Director, Haslams
